THE SUN NEVER SETS ON THE JOLLIBEE EMPIRE
BY JAKOB VILLANUEVA
Jul.26.19
Jollibee is poised to give Starbucks a good scare in the market as the top Pinoy burger buys into American coffee chain Coffee Bean & Tea Leaf for a crisp $350 million.
Just that one sentence is loaded with seeming inconsistencies: masa company taking on a sosyal brand? A local company that first started selling in a small store in Cubao taking over a quarter of a billion dollars out of pocket to buy an international company?
(Next thing you know that Jollibee Cinematic Universe will be giving the MCU a run for its money!)
But this is now all real for Jollibee, whose total revenues last year was P161.2 billion. In fact, Jollibee already has a considerable global footprint with its own original brands as you can see in the map of the empire we created. Jabee gobbling up foreign companies is just the next step in owning a big chunk of the world.