Who would have thought that a magazine featuring sexy women and excellently written lifestyle articles existed and thrived in the 1970s? That's exactly what Ginoo magazine was, braving the Martial Law period and featured the most beautiful Filipinas of that era.
A young Pilar Pilapil was a favorite feature.
Stella Suarez posed nude after giving birth (We're not sure if it was Richard Gomez she gave birth to).
Barbara Luna was just one of the brave models of Ginoo.
Young and upcoming actress Alma Moreno.
Arlene Sison's feature was one of the hottest spreads Ginoo published.
Lotis Key in her prime.
Not only did Ginoo feature lovely ladies such as Alma Moreno, Daria Ramirez, Pilar Pilapil, Gloria Diaz—the list would go on and on—it featured excellent articles by some of the most respected writers in the country. Teddy Benigno and Vergel Santos wrote about the Thrilla in Manila that was Ali-Frazier, and featured excellent interviews with Lino Brocka, Ariel Ureta and a young Jose Mari Chan.
Jose Mari Chan in 1976.
An ad for the TV series "Starsky and Hutch" from the 1970s.
Editor Rod Reyes was no lackey. He was a sports journalist at the age of 16, and was Journalist of the Year in 1961 for his investigative piece on heroin drug syndicates in Malabon while disguised as a drug addict.
Ginoo ended its glorious run when censors revoked its permit to publish, deeming its content 'obscene' and appeal to 'prurient interests.' It was short-lived, but the legend of Ginoo is worth retelling—for it was certainly a magazine that was ahead of its time.
Teddy Benigno's account of Thrilla in Manila.
The most beautiful faces in the 1970s.
Exposes and investigative pieces appear alongside sexy pictorials.
Ginoo's office has got swag!
Stella Suarez, baring all.
Young Julie Yap Daza, Connie Reyes and others answer the question 'What do ladies find attractive in a man?"
Former President Marcos visiting China in 1975.